Kids are more driven by what they see on television and in movies than many other consumer demographics. Children tend to want to imitate adulthood. What better way to mimic being a grown-up than to wear the sunglasses that adults wear? After all, it’s becoming increasingly common to see children wearing sunglasses that are inspired by older consumers.
That’s why purchasing kids sunglasses wholesale will be very lucrative for any business wishing to expand their clientele. Although children can rarely wear their sunglasses in school, they do enjoy wearing a cool pair of shades while riding the bus, hanging out with their friends or when participating in other extracurricular activities. And as with adults, kids consider a hip pair of sunglasses to be a symbol of coolness. If you want to consider stocking your stores with kids sunglasses try beefing up your inventory with these styles:
- Sports sunglasses – Kids play sports, too! There are plenty of sunglass designs that come in a smaller fit for younger, athletic consumers.
- Popular styles of the moment but in plastic -- No need in buying a child a pair of metal-framed sunglasses. Plastic is always the cheaper and logical way to go because children often break toys and could easily break a pair of sunglasses. The less money spent by the parent, the better. But if a kid still doesn’t feel grown up enough in a pair of plastic shades, offer the same pair in adult colors (i.e. blues, black, browns, etc.) to show a bit of sophistication.
- Go name-brand – We’re not talking Versace; we’re talking Disney and other kid-friendly brands. Brands geared towards children know what kids like and will make sunglasses that appeal to their demographic.
Parents realize that there are a lot of positive reasons to allow their kids to sport a pair of children sunglasses. Sure, it’ll help their kids increase their popularity ante by a few points, but sunglasses also protect their children’s eyes from the sun’s harmful UV rays. When children are playing Frisbee with the family or going for a walk with the dog, they need protection just like adults do. As a retailer, you may hear parents asking about lenses that specialize in safeguarding their kids’ eyes. Keep sunglasses with these sorts of lenses on stock for these concerns.
Parents are also realizing that sunglasses are becoming a relevant part of a kid’s outfit, especially during the preteen years. Their kids may opt for the designer labels – if they had their way – but most parents are willing to compromise on a pair of glasses that are kid-appropriate resemblances to a popular pair of sunglasses. Best of all, there are all sorts of playful sunglasses with the representation of kids’ favorite cartoon characters and action heroes on them. Younger children will still be into these types of sunglasses, so be sure to keep a few of these lighthearted glasses on hand.
Unless you have teenagers, it’s unlikely that your children can wear the latest in designer brands since most of them don’t make smaller versions for younger children. However, eyewear manufacturers make plastic versions of many popular sunglasses for kids of all ages to wear. This works out better for the parents because kids tend to lose interest in an item after a short amount of time. If a parent spent a lot of money on a pair of designer label sunglasses for their kids, they may later regret it when the child has obtained interest in another item.
It is also cheaper for parents to choose children-oriented sunglasses, rather than the expensive adult pair, because you can buy more sunglasses for your child. For example, buying a pair of shades with that child’s favorite cartoon character on it, a second pair of sunglasses that resemble a pair of Aviators and perhaps a third pair made for a day outdoors, will give your child more options to choose from. And by letting your children choose, they are more likely to feel like an adult.
Kids can wear sunglasses just about anywhere. Depending on the rules of a child’s school, they may not be able to don their shades indoors during the school day, but they’re probably allowed to wear them during recess. Aside from school, children can wear their glasses whenever their parents wear theirs. Whether it’s going to the beach, hanging outdoors with the family or just to go to the store, they can wear their children sun glasses anywhere.
The best part is, kids are eager to wear their favorite pair of sunglasses out and about like their mom and dad do. Not only do they feel like they’re a bit trendy, but parents can rest easy knowing their child’s eyes are being protected from sunlight. Purchasing a few pair of sunglasses for their kids to choose from each day will guarantee that the youngster will never grow bored with wearing them as well. Retailers should consider this angle when talking with their interested customers.
If you’re going to offer kids wholesale sunglasses, it would make sense to offer correlating accessories to match. Kids can be very rambunctious and can get their clothes dirty or torn when playing; the same would go for their beloved eyewear. This is why they should have the following accessories:
- Cleaning cloths: When a child has been playing outdoors, he’s bound to get his sunglasses a bit dirty. That’s why it’s a good idea to keep at least one cleaning cloth handy. Without a reliable cloth to use, the child’s glasses may remain dirty or “foggy looking” and will hinder their ability to see.
- Sunglass case: Whenever the child is not wearing their sunglasses, they should place them in a case. There are many types of cases available that can be made out of cloth bags or harder materials. If a child is more likely to throw their eyeglass case in their book bag during the school day, a harder case would be best.
- Eyewear cord: If children are reliant upon their sunglasses when they play outdoor sports during recess, then they should have an eyewear cord. This cord connects to the arms of the sunglasses and keeps the glasses from hitting the ground if they’re accidentally knocked off.
By providing these accessories for your younger customers, you’ll be sure to increase your sales. Offering special “deals” for customers who buy sunglasses with a case and other accessories may also raise profit potential. |
