Sunglass display cases come in numerous shapes and sizes to fit into any store. Depending on the size of the case and the number of sunglasses you wish to present, you can place the display in several places.
If you own a general store, consider using:
- A medium-sized, countertop display case. Place this case on the counter, next to the cash register. If a customer desires to try on a pair of sunglasses, an employee will already be at the register and can assist the customer if they need an opinion about the shades they’re trying on.
If you own a kiosk, consider using:
- A folding sunglass display case. These cases have mini-pockets for each pair of sunglasses to rest in. On the back there’s a cardboard flap that allows you to sit the case up for display. Place one of these cases on each side of the booth. This way customers walking on both sides of the kiosk will see the sunglasses. This is most likely the most logical choice if your kiosk offers only eyewear. If you offer other products such as handbags or other accessories, consider using one or two rotating display cases – tall, revolving cylinder device with slots for each pair of glasses -- to place on either side of the kiosk.
If you own a clothing store, consider using:
- A counter wall rack. This display can be pegged to the wall, near the other accessories in your store. If you have a jewelry case with watches, bracelets, earrings or rings, placing the sunglasses case next to it will encourage customers to buy a pair of shades to compliment their new accent trinkets.
If your kiosk sells only sunglasses then place as many sunglasses display cases in your kiosk as possible, without overcrowding your booth. Then make sure each case is filled with a variety of eyewear. If you offer aviator sunglasses, for example, then offer up to three multiple colors of that design to give the customers options.
If you sell other merchandise at your kiosk, then try to stick to one, representative pair of each sunglass style. You don’t want to cram that section of the booth with too many sunglasses. Instead, let interested customers know that you have other colors in each pair available if they request to see other options.
Arrange the sunglasses by designer, style and color. The uniform appearance will make it easier for customers to choose the best pair for them. The point is to make sure that all of your available sunglasses are neatly displayed, without bombarding the buyer.
Sunglass racks can help increase your sells exponentially, because the stands draw attention to the eyewear merchandise. Since you can get your stands at wholesale prices, get what’s needed for the size of your store. Generally, two-to-three large stands per store are more than sufficient, but larger stores may need more. If you have purchased a 30-pair display stand, be sure to add an assortment of sunglasses ranging from classic designs to trendy styles that will attract all sorts of customers.
Remember, the sunglass stands are only as useful as their location and arrangement. So put thought into how you position the sunglasses on the stand to make sure that each pair is showcased well. If you have large stock of sunglasses in your inventory, fight the urge to place every pair on the stand. Instead, stick to the styles and colors that are most popular at the moment. Designer brands that are big sellers should be placed at the top within eyeshot of an average-height shopper.
Most sunglass display standscome in a variety of sizes to accommodate different amounts of sunglasses. So try to represent every style of sunglasses you have in a minimalist manner. For example, if you pick a sunglass stand that holds 20 sunglasses, try to offer two of each style in different colors to show your store’s range in stock.
Choose the most popular sunglasses for your stands first. Start with sunglasses that are trendy, like:
- Aviator sunglasses
- Rhinestone sunglasses
- Polarized sunglasses
- Matrix sunglasses
- Vintage sunglasses
These are some of the most popular sunglasses on the market and will likely be what consumers are looking for when examining your sunglass stands. The same concept applies to designer sunglasses.
The most popular designer brands should be placed prominently and the in-style shades within that brand should be included on your sunglass stand as well.
The placement of your sunglass display racks is very important. These racks shouldn’t be placed in just any spot of your business. The racks are meant to stand out from the rest of your merchandise and should be placed in prominent locations within your establishment that receive the most customer traffic. A common place for store owners to place their stands is near the cash register. Products located within eyeshot are often picked up by impulsive shoppers. Place a mirror next to the display rack so customers can try on the sunglasses and examine their new look.
Also consider placing the racks near correlating merchandise, such as an accessories section with headbands, scarves, gloves and other similar items. If a customer is looking for a certain accessory they may be inspired to pick up a matching pair of sunglasses, once they’ve laid eyes on the display rack filled with an assortment of eyewear options.
And placing the rack near the entrance of the store will also be a great way to snag the incoming customers’ attention. The rack shouldn’t block any doorways but should be several feet away from the door to be seen within the customers’ first few steps within the business. |
