Five Tips for Positioning Your Sunglass Displays

One mainstay at retail shops around the world is sunglasses; they’re so ubiquitous because they are practical for the no-nonsense shopper, while they’re statement pieces for the fashion-conscious shopper. Displaying sunglasses is an art unto itself. Here we dissect and review five tips for positioning your sunglass displays for the most success.

• At tanning and beauty salons, be sure to offer a counter top display by the register. Sunglasses are the perfect impulse items for clients to peruse while waiting for you to ring them up. Did you know that most consumers buy the first pair that they’re attracted to at sunglass retail locations? By offering a variety of choices on a counter top display, your customers are sure to find a pair that suits their needs.

• At gas stations and mini marts, keep your floor model displays near the front of the store. Drivers are notorious for sitting on their sunglasses and squashing them, so customers must regularly replace broken shades. If you place a large rack near the line, customers will have plenty of time to try on different options.

• At retail shops, researchers have proven that customers are more likely to purchase impulse items as their time in line increases. Because most consumers now own more than one pair of sunglasses, displaying sunglasses prominently is the perfect way to add to your bottom line. A large rack will offer even the pickiest customer something suitable.

• Retail locations sell more shades if the merchandise is well cared for. Because sunglasses are prone to smudges, it’s important to occasionally wipe the merchandise with a microfiber cloth. Also, be sure to keep your floor model displays fully-stocked, since you’re selling shades, not empty space.

• Quality counts! Customers are always looking for quality products at an economical price. Because the price of UV technology has dropped considerably in recent years, you can offer lenses with full protection. Be certain that you label your display area to educate consumers about the importance of UV protection.

Sunglass displays are perennial winners because the merchandise is evergreen, meaning customers need them regardless of the season or climate. Tanning and beauty salons, retail shops, gas stations, and mini marts are the ideal spots to sell stylish yet economical specs. Whether you opt for a small counter top display or a large rack, children and adults alike need quality shades.