From Sunglass Distributor to Point of Sale: Where the Customers Are

Have you ever wondered where consumers buy their sunglasses? From the Internet to retail stores to gas stations and everywhere in between, here we dissect the lesser known venues where buyers pick up their new shades. Sunglasses travel from the sunglass distributor, to the vendor or reseller, and finally to the consumer.

• Beachwear boutiques. From outdoor kiosks by the boardwalk to swimsuit stores, consumers are naturally inspired to buy new shades when they’re thinking about sunny days and fashion. Beachwear boutiques are the perfect spot to find and buy new shades.

• Boating events. Because boaters receive a lot of glare from the water, they’re always searching for the right pair of shades. Boating events are the perfect spot for sunglass peddlers. Polarized lenses are popular because they efficiently cut the glare without distorting colors.

• Skiing shops. Goggles are a must-have for every skier and snowboarder, so skiing outlets are a hotspot for stylish goggles that offer UV protection. Skiers and snowboarders like to try them on first to ensure a snug fit.

• Sports activities. From basketball to tennis, active people need sports sunglasses and straps to keep them on. Look for vendors at all kinds of outdoor sports activities.

• Car events. Daily driving takes a toll on your overall eye health. Because the glare from the hood can be intense, daily driving can be downright uncomfortable. Car events are the perfect place to find drivers who need to cut the glare.

• Walking pathways. Walkers and joggers often get headaches from not wearing shades because the glare from pavement can be intense. Wherever there are popular walking trails and paths, there are sure to be people in need of a comfortable pair of shades.

• Fashion events. Sunglasses are a big hit at fashion events as shoppers are dying to get their hands on the latest trendy accessories. When priced right, shades fly off the shelves at fashion events and venues. Whether it’s the mall or a smaller setting, sunglasses are popular because they’re easy to try on out in the open. All that’s needed is a mirror for shoppers to test out the merchandise.

Because consumers need sunglasses for virtually all outdoor events, a sunglass distributor doesn’t have much of a problem finding resellers. Sunglasses tend to sell well no matter what the economic outlook is.