Many people occasionally ask an optometrist, “What are polarized sunglasses?” When they ask this question, they may not be aware that some of their sunglasses and even prescription eyewear may indeed have a polarized lens to them. Polarized sunglasses have lenses that reflect the glare from flat, shiny surfaces (such as water) or from direct sunlight. When sunlight reflects off of these surfaces it can produce an irritating and potentially dangerous glare known as polarization.
Polarized sunglasses can reduce the effect of polarization, while allowing the viewer to see the rest of their surroundings clearer. These glasses have become rather useful for fisherman, athletes, joggers or just regular folk who drive their cars everyday. While regular sunglasses are useful for driving, without the polarized lens they may not effectively prevent glare as well. The glare that hits a pair of sunglasses may hide some of the subtle items in that person’s view that may be relevant to see while driving, jogging or playing sports. Polarized lenses prevent this by blocking the glare and maintaining a clear visual. These sorts of lens are especially useful for prescription glasses, especially in progressive lens.
Certainly, wholesale polarized sunglassesmay sell even better than your basic pairs of sunglasses, because sunglass wearers want optimum protection for their eyes. Purchasing your polarized sunglasses at wholesale values will allow you to get a variety of stylish sunglasses with polarized lens. Offering the best selection of polarized eyewear may give you a leg up on other competitive businesses in your area.
When purchasing your sunglasses, make sure you ask your wholesaler a few questions about the product:
- Are the polarized lenses of good quality? In many cases, vendors may purchase the lenses from one location and the frames from another. That’s perfectly fine, but you want to make sure the lenses are in great condition, because shoddy, polarized lenses may warp under extreme heat.
- Are the lenses shatterproof? There’s nothing worst than dropping a pair of sunglasses by mistake and watching the frames and lens break into little, irreparable pieces.
- Do the polarized lenses offer UV400 protection? This is extremely important when you’re marketing the added benefits of polarized sunglasses to your customers.
- Do you offer polarized sunglasses in various styles and designs? This is your kicker, because the more design options you provide to your customers, the more likely they’ll return for more. Variety is always a plus.
By asking a few of these questions, it guarantees that not only are you saving money when you buy wholesale polarized sunglasses, but that you’re also providing quality eyewear to your faithful customers.
Shoppers are always interested in saving a few dollars and would definitely be interested in purchasing discount polarized sunglasses. When marketing your discount sunglasses to your customers, emphasize the word, “discount.” This let’s the customer know that they aren’t buying a pair of poor quality sunglasses instead they are purchasing their eyewear at a discount.
Polarized sunglasses are increasingly becoming more popular, so remind your customers about the wonderful benefits of having a pair:
- Protection from harmful UVA and UVB rays
- Elimination from irritating and potentially dangerous glares
- Stylish look for less
The latter point will be the most appealing benefit for your clientele. If marketed right, your shoppers will be more than intrigued with your new stock of polarized sunglasses.
You can definitely find cheap polarized sunglasses that are of good quality and at low prices. And when it comes to your business, customers are most concerned about whether the product can offer protection from UVB and UVA rays, prevent glare and look stylish. A cheap, pair of polarized sunglasses can offer that.
Cheap polarized sunglasses can be just as good as the real thing, if you do your homework. Regular customers should always examine the sunglasses carefully to make sure they’re getting their money’s worth. And retailers should always be sure to offer quality sunglasses, whether they were purchased at wholesale values or not. The best thing to do when looking for cheap polarized sunglasses at your local retailer or wholesaler is to examine the glasses for the following:
- Are the frames solid and in good shape?
- Do the sunglasses offer UV400 protection?
- Do these glasses reduce glare as advertised? Try on the glasses to find out.
If you’re purchasing polarized sunglasses for a particular sport, such as fishing, then make sure you look at the lens’ tint. There are different tints for different weather conditions. In some cases, you may have to buy more than one pair to be prepared for varying conditions.
As for store owners, if your clientele are outdoor aficionados, then shop for multiple pairs of the same glasses in varying lens tints as well, to give your customers options.
Ray Ban is a major sunglasses brand that has been a well-known staple in the industry since the 1930s. The brand was founded in 1937 by the popular eye-care giant, Bausch & Lomb. Lieutenant John MacCready participated in a balloon flight in the 1920s that left his eyes permanently damaged by the sun. He sought the help of Bausch & Lomb to see if they’d be willing to create a pair of sunglasses that would protect his eyes while adding a bit of stylish flare as well. Up to the task, the company created the Anti-Glare sunglasses. The prototype was immediately picked up by the U.S. Airforce and soon the glasses became known as the Ray-Ban Aviators.
Considering Ray Ban has lead in the quest for attractive, yet protective sunglasses, it’s no wonder that the Ray Ban polarized sunglasses have become equally popular. These glasses offer UV400 protection and a crystallized filter that helps eliminate glare. Ray Ban polarized sunglasses however, have become rather pricey, so many consumers have opted to buy the designer replicas of the brand instead. The average cost for a pair of Ray Ban polarized glasses starts at about $140. But there are many wholesalers who offer Ray Ban replicas for a fraction of that price. The timeless Ray Ban design has inspired the style of the replica glasses so consumers can feel just as fashionable as other Ray Ban wearers. The polarized lenses are also available in the replicas.
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