How Wholesale Sunglass Accessories Can Add to Your Bottom Line
You already know that sunglasses are an easy source of revenue, but it's important to not overlook the impact that wholesale sunglass accessories can have on your bottom line. While accessories are inexpensive to buy in bulk, they can be marked up appropriately to add to your bottom line. There is a dramatic difference between your cost for wholesale sunglass accessories and what your customers are willing to pay for them.
What kind of accessories should you consider? Here are just a few:
- Sunglass cases. This one is a must. No one wants to buy a brand new pair of sunglasses, only to leave their shades unprotected in the glove compartment. Visor clips are ideal for those customers who don't have much extra storage space. Whether they prefer hard cases or soft cases, you need to have a variety of eye wear cases on hand. Micro fiber bags are another popular option.
- Cleaning accessories. Who doesn't get grime and dirt on their sunglasses? Make sure that you offer cleaning cloth products for your shoppers. You could even offer cleaning cloth products as a gift with purchase in order to entice buyers.
- Cleaning gloves. As a storeowner, you know how dirty sunglasses can get. Customers accidentally leave their fingerprints on the lenses while shopping, and you have to get the marks off if you want to sell them for top dollar. Cleaning gloves make it quick and easy for you to remove residue from your merchandise.
- Straps and cords. Many men and women lead active lifestyles, so it only makes sense that they are worried about losing their sunglasses. Straps and cords are perfect for boaters, bikers, runners, skiers, and other active customers.
- Display stands and display accessories. Customers aren't going to be interested in your merchandise unless you have your sunglasses and products neatly organized and arranged. Display stands are a must for any retailer. From table top display stands to floor display stands, you can display as many or as few sunglasses as you like. There are stands available for three pairs or 120 pairs and everything in between. Don't forget to have an appropriate mirror and other display accessories for your customers.
Straps, cords, cleaning cloth kits, and sunglass cases don't take up a lot of retail space, yet you'll find that wholesale sunglass accessories are the perfect impulse items for shoppers. Because they're inexpensive, consumers don't mind paying a little extra for them.
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