Archive for the 'Selling Online-Auction' Category
By Shirley Kelly
Nearly 85% of all knowledge obtained online starts with somebody doing research on one or more search engines. Whether a product or a service, search engines are the tool people are using to find what they want. You would benefit greatly to gain an understanding of how search engines can help grow your business.
Search engines are of two basic styles - portal and search box focused. In either search style, results depend on inclusion within the engine’s extensive database, some using human editing and others fully automated, some requiring paid inclusion and others free. Search results listings are called SERP’s or search engine result pages.
Studies have shown that search engines and links are the most effective way to reach Web users. Search engine marketing is tiered, meaning one may promote a Web site on the search engines at various levels of visibility. Each level offers a distinctly different service than the next. At the most basic level of marketing is search engine listing which is simply registration in any given search database. This doesn’t guarantee or solidify ranking in the top results, but does obtain consideration. The next level is called search engine optimization, or improving a Web site’s ability to gain top rankings in SERP’s.
To rank relevantly within search engine results, Web sites must be considered relevant for a particular search algorithm for that particular keyword or phrase. This is a dynamic and growing strategy based on various tactics aimed to use search algorithms to the marketer’s best advantage. Currently, Web sites rank highest when each page is optimized separately. Metatags are thus developed with appropriate content.
There are countless search engines driving traffic to Web sites. Most of these are small, targeted and growing, while others have a large, broad and loyal audiences. Just a few search engines control the majority of queries on the Internet. These leaders include: Yahoo, Google, Ask Jeeves and AllTheWeb.
Other search sites compile results from multiple search engines into all-encompassing SERP’s. Finally, a one-of-a-kind undertaking, the Open Directory Project or DMOZ is a non-commercial directory focused on human-editing and free inclusion.
Studies also indicate search engines and links are the most effective method to reach users. According to GVU users survey, 85 percent of all new visitors currently arrive from search engines. Other strong marketing venues include word of mouth and printed direct mail advertising.
Traffic Facts
The following shows the average reach. For instance, if you sampled a million Internet users, average reach states how many visit each of the follow (Metrics as of February 2005.)
Yahoo
Google
Ask Jeeves
AllTheWeb
Dogpile
DMOZ |
301,800 reach per million Internet users
170,650 reach per million Internet users
6,905 reach per million Internet users
1,070 reach per million Internet users
1,485 reach per million Internet users
1,880 reach per million Internet users |
Today Yahoo is the top ranked Web site on the Internet. Word of mouth grew into what is now a publicly traded company. A Yahoo listing is as important as one in the phone book.
Google.com opened in a garage in September, 1998 in Menlo Park, California. Google handled more than 100 million search queries a day by the end of 2000.
In February 2002, Google launched AdWords, a self-serve cost-per-click advertising model. In December 2002, Google launched Froogle, a free product search service. 2004 brought Local Search and Gmail, as well as a public offering under the ticker GOOG.
No longer a garage business, Google reaches an average of 148,800 million users each day. Being included in the next Googlebot Internet crawls is as important as drinking milk.
Ask Jeeves Inc. was founded in 1996 and is now a publicly traded company with headquarters in California. It syndicates search technology and advertising units to a affiliate partner network including Excite, Ask.com, Teoma, Ask Jeeves Kids, MyWebSearch, MySearch, MyWay, MaxOnline and iwon.
Ask Jeeves began as a human-edited listing but has since abandoned this for algorithmic search results. Smart Search allows users to search keywords such as celebrity names and receive an instant biography and photograph above results. Binocular icons next to certain results allows for quick Web page previews.
An Overture Services business, AlltheWeb’s index (provided by Yahoo) includes billions of Web pages, as well as tens of millions of PDF and MS Word files. AlltheWeb offers specialized search tools for the major browsers and advanced search features, supporting searches in 36 different languages, news, images, audio, video and multimedia files.
AlltheWeb is powered by FAST and considered by some as a likely candidate to exceed Google’s success. The search engine’s strongest asset is fresh information, re-indexing sites and removing broken links every 7-11 days. AllTheWeb is also known for its SafeSearch filtering option that removes offensive content from SERP’s.
The information provided here should give you a good insight into understanding how the major search engines got their start. Market your Web site to these top search engines and improve traffic to your online business.
Don’t give up! If at first you don’t succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don’t set unrealistic goals. Contrary to popular belief, having a successful, profit making, online business doesn’t happen overnight.
So, Good Luck, Make Money and Have Fun Doing It ~ Shirley Kelly
About the Author
Shirley Kelly is a full time internet marketer who has written over 200 articles in print and 5 published ebooks. Her passion is helping others avoid the mistakes she made when she launched her first Web site. Her motto is “Knowledge is power and power is having a good understanding about what you’re doing.” To download her latest ebook “The Newbies Guide To Internet Marketing” visit her online at: www.websitemarketing2.com
Source: HTML Goodies.com
By Shirley Kelly
Nearly 85% of all knowledge obtained online starts with somebody doing research on one or more search engines. Whether a product or a service, search engines are the tool people are using to find what they want. You would benefit greatly to gain an understanding of how search engines can help grow your business.
Search engines are of two basic styles - portal and search box focused. In either search style, results depend on inclusion within the engine’s extensive database, some using human editing and others fully automated, some requiring paid inclusion and others free. Search results listings are called SERP’s or search engine result pages.
Studies have shown that search engines and links are the most effective way to reach Web users. Search engine marketing is tiered, meaning one may promote a Web site on the search engines at various levels of visibility. Each level offers a distinctly different service than the next. At the most basic level of marketing is search engine listing which is simply registration in any given search database. This doesn’t guarantee or solidify ranking in the top results, but does obtain consideration. The next level is called search engine optimization, or improving a Web site’s ability to gain top rankings in SERP’s.
To rank relevantly within search engine results, Web sites must be considered relevant for a particular search algorithm for that particular keyword or phrase. This is a dynamic and growing strategy based on various tactics aimed to use search algorithms to the marketer’s best advantage. Currently, Web sites rank highest when each page is optimized separately. Metatags are thus developed with appropriate content.
There are countless search engines driving traffic to Web sites. Most of these are small, targeted and growing, while others have a large, broad and loyal audiences. Just a few search engines control the majority of queries on the Internet. These leaders include: Yahoo, Google, Ask Jeeves and AllTheWeb.
Other search sites compile results from multiple search engines into all-encompassing SERP’s. Finally, a one-of-a-kind undertaking, the Open Directory Project or DMOZ is a non-commercial directory focused on human-editing and free inclusion.
Studies also indicate search engines and links are the most effective method to reach users. According to GVU users survey, 85 percent of all new visitors currently arrive from search engines. Other strong marketing venues include word of mouth and printed direct mail advertising.
Traffic Facts
The following shows the average reach. For instance, if you sampled a million Internet users, average reach states how many visit each of the follow (Metrics as of February 2005.)
Yahoo
Google
Ask Jeeves
AllTheWeb
Dogpile
DMOZ |
301,800 reach per million Internet users
170,650 reach per million Internet users
6,905 reach per million Internet users
1,070 reach per million Internet users
1,485 reach per million Internet users
1,880 reach per million Internet users |
Today Yahoo is the top ranked Web site on the Internet. Word of mouth grew into what is now a publicly traded company. A Yahoo listing is as important as one in the phone book.
Google.com opened in a garage in September, 1998 in Menlo Park, California. Google handled more than 100 million search queries a day by the end of 2000.
In February 2002, Google launched AdWords, a self-serve cost-per-click advertising model. In December 2002, Google launched Froogle, a free product search service. 2004 brought Local Search and Gmail, as well as a public offering under the ticker GOOG.
No longer a garage business, Google reaches an average of 148,800 million users each day. Being included in the next Googlebot Internet crawls is as important as drinking milk.
Ask Jeeves Inc. was founded in 1996 and is now a publicly traded company with headquarters in California. It syndicates search technology and advertising units to a affiliate partner network including Excite, Ask.com, Teoma, Ask Jeeves Kids, MyWebSearch, MySearch, MyWay, MaxOnline and iwon.
Ask Jeeves began as a human-edited listing but has since abandoned this for algorithmic search results. Smart Search allows users to search keywords such as celebrity names and receive an instant biography and photograph above results. Binocular icons next to certain results allows for quick Web page previews.
An Overture Services business, AlltheWeb’s index (provided by Yahoo) includes billions of Web pages, as well as tens of millions of PDF and MS Word files. AlltheWeb offers specialized search tools for the major browsers and advanced search features, supporting searches in 36 different languages, news, images, audio, video and multimedia files.
AlltheWeb is powered by FAST and considered by some as a likely candidate to exceed Google’s success. The search engine’s strongest asset is fresh information, re-indexing sites and removing broken links every 7-11 days. AllTheWeb is also known for its SafeSearch filtering option that removes offensive content from SERP’s.
The information provided here should give you a good insight into understanding how the major search engines got their start. Market your Web site to these top search engines and improve traffic to your online business.
Don’t give up! If at first you don’t succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don’t set unrealistic goals. Contrary to popular belief, having a successful, profit making, online business doesn’t happen overnight.
So, Good Luck, Make Money and Have Fun Doing It ~ Shirley Kelly
About the Author
Shirley Kelly is a full time internet marketer who has written over 200 articles in print and 5 published ebooks. Her passion is helping others avoid the mistakes she made when she launched her first Web site. Her motto is “Knowledge is power and power is having a good understanding about what you’re doing.” To download her latest ebook “The Newbies Guide To Internet Marketing” visit her online at: www.websitemarketing2.com
Source: HTML Goodies.com
“If you code it, they will come”. It’s an adapted philosophy, but a realistic one none the less. Starting a business, online or not, is a serious undertaking. The question: “Should I start a business?” is a respectable question, but unfortunately, an incorrect one. “Should” = uncertainty, uncertainty in the business world is the first step towards failure. There is no pussyfooting around the issue of quitting your job and being your own boss. And the remediable tasks that may have been bestowed upon you at you’re regular work can not cloud you’re judgment when you are deciding to open your own business. You will be doing all the work!
Have I scared you enough? haha, let’s talk about the first steps:
First off, if you are 100% serious about starting a business, specifically an online one, I congratulate you. You have already laid down the foundation. The things you must remember about running ANY business, just starting out, or being a seasoned pro are these:
1. Never lose your determination
2. Set goals
3. Be realistic
4. NEVER QUIT
It’s simple in the sense of saying, but almost impossible to stick by in the beginning.
It’s a proven fact that most businesses close their doors within the first year. A lot of it has to do with poor financing, unrealistic goals, or a lack of interest. Keep this in mind when you are struggling through the first year.
Since you are utilizing an online business, there are a number of positives and negatives in terms of the first steps in making you’re business a successful one.
Positive
1. Know you’re business. Is it retail based, service, etc?
2. Know you’re product. What are you selling or offering?
3. Know you’re customer. Who are you selling to? What age group, Gender, nationality?
Negatives
1. Don’t be biased. Never market to one particular group of people
2. Don’t pay outrageous hosting fees for you’re website
3. Make site readable and easy to follow
The last one sounds easy, however, it’s not. This one takes a while to tweak, and since you are just starting out, you may want to add an e-mail ability that allows users to write comments about the site itself. What do they want changed, added? Remember, the site is for the customer, you may think it looks horrible, but the overall site construction should be a representation of what you’re customers want. Start out with a site template, work from there.
I hope these steps can help you understand the process you are going to be getting into. I have complete respect for people who are wishing to break the chains of traditional workmanship and forge their own path. I did it.
Source: Associated Content
Technorati : starting an online business
20 Points to consider when selling online:
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
What do you want to sell, and to whom?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
In what quantities do you want to sell them, and at what prices?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
Will you be setting a minimum order value?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
How many items you will be selling to start with, and will this rise?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
What culture and image do you want to portray through the site’s design?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
Do you know your customers’ likely web access technologies?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
How often do you want to update prices and products?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
What credit card payment options are already in place in your business?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
Does your bank have any requirements?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
What about delivery charges, VAT and foreign currencies?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
What are your Terms & Conditions of sale and you’re Returns Policy?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
Are you up to date with the Data Protection Act?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
If selling documents or software, will you be providing downloadable trials?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
Would it help if the e-commerce software allowed product enlargement?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
What other services will you want running through the site?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
If your sales qualify as ‘gifts’, do you need an alternative delivery address?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
Will you want to integrate the site with your stock control, accounting and CRM systems?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
Could sales be increased with an e-Marketing programmed?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
How important will good search engine performance is to your level of sales?
![E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe]()
Successful intranet and internet projects are based on a close and collaborative relationship between the client and the solutions provider.
Source: 20 pts to consider
Technorati : internet, intranet, prices, products, returns policy, search engine, selling online
Selling Online
The internet has opened up a new marketplace that has allowed millions of small business owners to compete internationally with companies of all sizes. Some companies are just highliting their businesses, while others that are selling online have seen their business double in size. If you decide to sell your products online, you need to think about how to handle the transaction, customer service, return policies,etc.
Creating your web site
- How to Create Your Own Web Site - Today, customers expect you to have a website. Here is information on how to develop or upgrade the one you presently have..
- Choosing a Web Hosting Partner - Support, scalability, and cost are all important factors when choosing a service for your web site-far more so than just the lowest price. Getting a clear picture of what your Web-hosting service will provide, and exactly how much it will cost, is essential.
Driving traffic to your site
Marketing & selling online
Managing your customers/prospects online
Source: citibusinesscard
Technorati : advertising online, choose web partner, create website, eBay, online auction, orders online, selling online
Using the Internet to Establish Your Business Image
by Tony Baker
August 24, 2007
Are you projecting a consistent image to your potential customers? Do they even know your name? Wal-mart, Windows, Apple: each of those names conjures an image, a logo or a product line at just the mention of their name.
You, too, want to get your name out there as a certified, reliable business. A cohesive identity allows people to associate your company with quality, speed, reliability, or your unique selling points. The Internet is a great place to get started. New technologies and growing online audiences make online marketing a very effective way to reach your customers. Here are six ways to build a powerful image for your brand online and off.
1) Consider social media
Sites like MySpace and Facebook are just two of the numerous social media sites out there. Starbucks has an excellent Myspace profile that represents their company well. Their site hosts photo contests of Starbucks locations or products, and offers an easy way to forward the site to other Myspace friends. These features encourage and reward audience participation, a key ingredient of social media.
Don’t try to hit up all social media sites, though. The point of social media is to get involved in it. Don’t just make a profile and throw up a couple of articles and hope for the best. Read and respond to other people’s blog posts and articles. Start thought-provoking discussions in forums. Find a good niche and stick with it. Become a member of the community, and the community will see you that way. If people are intrigued by what you have to say, then they’ll be searching your profile for more information.
2) Give your company a voice and an image
Audio and video can become two of your best friends. With YouTube and podcasting, it’s become easier than ever to promote your company with multimedia. Don’t splash them all over your site, but do some research into your target audience and find out what kind of audio and video performs well. Once you have an idea of what could work for you, start creating and distributing your own content. You’d be surprised at how a few entertaining videos on YouTube or another video-sharing site can boost your publicity.
3) Stop the presses
You can draw traffic to your website with well-timed press releases and articles. Press releases can even show up in Google News or Yahoo News if you use the right distribution service. Contact local or industry reporters to expand the reach of your news through traditional and online media outlets as well.
A well-written article can gain exposure for your website as well. You can include a link to your website in the author bio information to draw readers to your site when they finish the article. Directories like EzineArticles.com are always looking for new content. You can also contact online news websites and various online magazines and newsletters to see if they are interested in running your piece.
4) Put your website on all your marketing materials
Your offline marketing efforts should include your website information. Every online profile, every brochure, every banner ad and every business card should have your website URL on it. URLs should be easy to remember and easy to visit. If somebody wants to get a better idea of what your company’s about, they should be able to tell with a five-second visit to your site.
5) Keep your website updated
If you want to build your brand online, you’ll need to make sure your website is working for you. And that means keeping it updated regularly. Few things will kill your brand faster than having a website or blog that hasn’t been updated in months. That gives the impression that your company and brand are tired, or old, or even out of business and nobody’s told the guys running the site just yet.
6) Keep your message consistent
Whether you’re going online or offline for your marketing and advertising, the message you send should be consistent across all your materials. If you have mixed messages, you’ll risk alienating the customers you have and won’t be able to convert potential clients.
Online marketing is one of the best options for building a name for your business, and there are a number of ways to do it. Explore as many avenues as you can, and find the ones that have the best return for you. You may not be able to become the next Starbucks, but you can establish a trustworthy name for your business.
Source: SBInformer
Technorati : Facebook, MySpace, Press Releases, online marketing, urls, website
By Shari Davis, a SmartAge contributing writer
During the last three years on the Web, Terry Clark has seen online sales at Bunny Graphics, Inc., “increase exponentially.”
Clark is director of marketing for the company, which specializes in printing and promotional products. He attributes its success on the Web to an active marketing plan, a solid Web site design and a good mix of advertising and promotion.
“The Internet has opened our potential customer base from our local community to the United States and even internationally,” said Clark.
In fact, his company’s SmartClicks banner was chosen as one of the best performing banners on the network. During the first week in April alone, his banner received more than 1,000 hits.
So, how do you know if your business is ready to sell on the Web? Take our quick self-test below:
-
Am I willing to invest the time and money needed?
If you think you can just put up a site, submit to the search engines and the money will start rolling in, think again. You need to examine what your needs are, and how you will attract new customers. Find out how others have done it, seek advice, and learn from the mistakes others have made. Also, be sure and read everything you can find about e-commerce because its methods change and improve constantly. Some advice from a pro: “Unless you are a very good do-it-yourselfer, you may want to consider outsourcing. Creating a professional site is much harder than it was two to three years ago,” said Dr. Ralph F. Wilson, founder of Wilson Internet Services, a Web site design and consulting company. Building and maintaining a web site is not just a one-shot deal. You have to keep updating the site and refreshing the content regularly-outsourcing can help here. But, if you choose to outsource, keep in mind it can be costly.
-
Am I organized?
Do you have the time to run your site or do you need help? Who will take the orders and update it? And, are you equipped to handle large-volume sales? Advice: “Make sure it [your company’s site] is organized to handle your capacity and that it’s streamlined,” recommends John Masiz, president of MediVet Pharmaceuticals, a company which sells pet healthcare products.
-
Do I have compelling and relevant content?
Even if you are able to attract potential customers to your site initially, how do you get them to come back? One way to do it is to keep your site fresh and offer a little more perspective on your product or a related topic than your competitors. For example: The “hook” for MediVet is getting customers actively involved in the healthcare of their pets. Pet owners can actually identify simple medical problems and find solutions by using the site. “We have probably the most complete source of emergency medical information for dogs and cats-in one area-on the Web,” said Masiz.
-
Do I have a means of distribution and customer service?
How are you going to get your products to the potential national or international customer quickly? “With e-commerce, you will get inquiries and make sales all over the United States,” said Clark. “So, it is best if your business sells a product that can be easily shipped.” And, don’t forget about customer service, it is as important or more important to have strong customer service support on the Web customer issues.
-
Getting a virtual URL
Be sure you get your own identity. It is much easier for customers to remember yourcompany.com versus hosting company/directory/anyname.com. And, you’ll have more control over your site. “If an ISP goes out of business or changes rates, you’re stuck . . . you’re at their mercy,” said Wilson, who added that if you have your own identity “you are free to move around without disruption.”
-
Get an email account
E-mail is a good way for you to build relationships with your customers. Not only is it a means for them to contact you, but you can let them know about specials and sales on your site. “Prospective customers will inquire about your product via email,” said Clark. “A response to each inquiry within 24 hours is recommended.”
-
Are you able to offer payment options?
One of “selling points” for the Internet is immediacy. People want to be able to order and get your product quickly. That means you may want to think about a secure way of accepting credit cards, or perhaps offering a toll-free telephone number.
Source: SCORE.org
Technorati : email account, invest, money, organized, payment options, time, virtual URL
Be sure to subscribe to receive your PowerUp e-mail and check back frequently to keep up to date on the latest site changes and special seller promotions.
PowerUp
Don’t miss out-get advanced notice of upcoming events and promotions in your monthly PowerUp e-mail!
Category Changes
Category updates are made each month based on feedback from the community and trends within each category.
Changes to Item Specifics
Increase the odds of a buyer locating your item. Item Specific allows you to provide key product details relevant for your category. Check out the details for changes to item Specifics.
Special Seller Promotions
Don’t miss out. Take advantage of great eBay special promotions while they are available.
Source: eBay Seller Central
Technorati : category changes, eBay, item changes, promotions, seller central, special seller promotions
Selling success often translates into being at the right place, at the right time, with the right product. Check back often to stay on top of the latest promotions and hot items on eBay.
![]()
Merchandising Calendar
![]()
Get advance notice of upcoming seasonal promotions and learn about which items will be spotlighted on the eBay home page.
![]()
Hot Items by Category
![]()
Hot…Very Hot…Super Hot! Discover which categories and products are on fire-where bid to item ratios are high and demand is outpacing supply!
![]()
eBay Pulse
![]()
Track trends, hot picks, and other cool stuff, including: top searches, most watched items, and little known eBay facts.
![]()
eBay Pop
![]()
eBay Pop is a beta site that captures some of the buying buzz, popular trends, and fun things happening on eBay. It’s a new way to stay in the know, current with the trends and to impress your family and friends.
![]()
eBay Marketplace Research
![]()
Access to up to 90 days of historical information on completed items as well as active listings data, including average start prices, average sold prices, top keyword searches, and more!
Source: eBay Seller Central
Technorati : Hot items, Merchandising calendar, eBay, eBay Marketplace
If you’re ready to take your selling to the next level, eBay is ready to help you grow. Try these resources:
Business Solutions
Start a small business on eBay, add eBay as a new sales channel for an existing business, or ramp up sales by increasing listing volume and listing efficiency.
-
eBay Stores
Showcase your listings in a fully customizable eBay Store. List multiple quantities for longer durations and take advantage of lower fees. Use advanced merchandising tools to cross-sell items, and leverage email marketing to attract repeat customers.
-
ProStores
Extend your brand with a customizable online storefront and a personalized Web address. Reach new customers with email promotions, newsletters, and announcements, and
gain a competitive advantage in the marketplace using multiple sales channels.
-
Seller Tools
Increase efficiency at all stages of eBay selling, from bulk listing to customer service and inventory management to buyer communication. Not sure which tool is right for you? Check out our
eBay Tools Wizard for recommendations that suit your needs.
-
eBay Solutions Directory
Find custom solutions that support your primary eBay category, streamline your shipping operations, or help you source inventory. This is your one-stop online resource for software applications and services.
-
Merchant Solution Center
Grow your business with eBay’s Merchant eCommerce Solutions! With millions of buyers worldwide, eBay offers a fast, easy, and cost-effective way to increase your sales and reach new customers.
Inventory Sourcing
Experiencing greater demand than supply may be the luckiest problem you can encounter as an eBay Seller, especially because there are so many ways to source more inventory and meet that demand.
-
Wholesale Lots
Did you know that many successful eBay Sellers
source goods right here at eBay? Check out our Wholesale Lots category today!
- Trading Assistant Program
Sell items for others! Eligible eBay Sellers can earn additional profit selling items on consignment. Trading Assistants enjoy free inclusion in eBay’s online directory.
- Reseller Marketplace
PowerSellers can acquire inventory for resale on eBay or through other channels direct from manufacturers, liquidators, and wholesalers in the Reseller Marketplace.
Promotional Opportunities
Millions of shoppers come to eBay every day and browse millions of listings. Getting your listings seen is the way to get bids and close sales. Use these techniques to promote your products:
-
Search Engine Optimization
When you learn how to use keywords in Listing Titles, Descriptions, and eBay Stores, you
maximize your visibility among Internet shoppers. It’s effective knowledge that’s free to learn.
-
- Feature Upgrades
Stand out from the crowd. That often makes the difference between a high closing bid and no bids at all. Use Feature Upgrades to differentiate your items and get shoppers’ attention.
- Cross-Merchandising
Up-selling is easy for eBay Store owners. Cross-promotions appear on all of their Item pages, Bid Confirm, and Purchase Confirmation pages! Control which items are cross-promoted to your buyers and experience more multiple sales.
- Reviews & Guides
Share your expertise and drive traffic to your listings via eBay and Internet search engines. Create Reviews & Guides that feature your top-selling products today-it’s easy, effective, and free!
Data & Research
Business analysis-determining what works and what doesn’t-is often what sets the most successful sellers apart. On eBay, you can use many tracking tools that relate specifically to your sales, and also use eBay’s own research to identify hot sales opportunities.
- What’s Hot
Want to stay on top of demand trends? Bookmark these resources:
- Hot Items by Category: Download this monthly update. The PDF lists the most supply-constrained products by category.
- eBay Pulse: Use eBay Pulse (updated daily) to research top keywords, most-watched items, biggest eBay Stores, and more-site-wide or in your preferred categories.
- Merchandising Calendar: Get advance notice of upcoming seasonal promotions and find out which items will be spotlighted on the eBay Home page.
- Sales Reports
Track and analyze your eBay sales performance, understand key growth contributors, and identify opportunities and areas for improvement. Access key “at-a-glance” information such as sales, listings, fees, number of buyers, and much more.
- Marketplace Research
Be a more informed seller. When you subscribe to this service, you have access to up to 90 days of historical data on completed items and active listings.
- Buyer Behavior Report
Understand buyers and how they use eBay-who they are, when they visit, how and why they shop. Then refine your merchandising strategies to maximize profits!
- eBay Solutions Directory
Find custom solutions that provide data analysis or marketplace research based on your business needs.
Advanced Education
When you’ve learned the basics of eBay selling and you’re ready to increase sales toward more ambitious goals, try these resources. You can teach yourself everything you need to know or work with dedicated experts who focus on ways to improve your business.
Seller Programs
Sellers who uphold eBay’s high standards enjoy special memberships and opportunities that support their efforts and help eBay thrive in the larger marketplace.
- PowerSeller Program
eBay sellers who maintain a 98% positive feedback rating and excellent sales performance are eligible to become PowerSellers. Program members enjoy enhanced customer service, exclusive offerings, and invitations to special events. What’s more, customers are more confident in PowerSellers, and that translates into even greater sales!
- Government Relations
Governmental regulations and legislation can affect your ability to trade on eBay. eBay’s Government Relations team works to make sure your voice is heard in Congress and state capitols. Join eBay’s Main Street Program so you can participate in grassroots action and protect your business.
Source: eBay Seller Central
Technorati : eBay, merchandising, seller, selling, wholesale
