5 Tips for Marketing Your Web Site
November 1st, 2007 by Jennifer Dickinson
| 5 Tips for Marketing Your Web Site |
Brought to you by SCORE “Counselors to America’s Small Business.” |
Archive Page 2
5 Tips on How To Advertise, Cheap!
November 1st, 2007 by Jennifer Dickinson
5 Tips on How To Advertise, Cheap!
1. Advertising is expensive, so know why you are advertising and what you want to accomplish. Evaluate your advertising carefully and measure its effectiveness.
2. Develop appropriate sales promotion tools such as flyers, brochures and signs. Carefully review each item for its effectiveness and evaluate what these tools say about your business.
3. Signage should be a major part of your marketing strategy. Signs are a vital part of small businesses and can be the most efficient, effective and consistent device for generating revenue.
4. Every small business should be listed under the appropriate heading in the Yellow Pages, but not every business needs to buy expensive display ads. Be judicious.
5. Get involved in your community. Join the chamber of commerce, business organizations, service clubs, and charities. Network yourself and keep your antennae up.
Brought to you by SCORE “Counselors to America’s Small Business.”
What You Must Know Before Starting a Business
November 1st, 2007 by Jennifer Dickinson
New concept in starting a business
Many of us have dreamed most of our lives of starting a business of our own. Of course, those dreams don’t always include the blood, sweat, and tears, which are part of the process. The fact remains that owning your own business and watching it grow is one of the most rewarding gifts you can give yourself-next to your children of course.
If you are one of the many people dreaming of starting a business of your own, what exactly is keeping you from it? It is a lack of knowledge, a fear of the unknown, no time, no money, or no patience?
Why are you not following through on your dreams for you and your family?
There are many resources available both online and off-line that can provide you with direction and guidance through the start up process for your home business.
What You Must Know Before Starting a Business
Before you can make a sale or provide a service, you must find out what licenses or permits you need to run your business. This is especially true for retail businesses. How much will your licenses cost? How long it will take to get them? Do you need to apply for certain permits and licenses before you can get others? This can be a lengthy process so don’t quit your day job yet.
Next develop a business plan. You cannot have a successful business without having a solid plan for finances and to grow. Know what you are making, providing and selling. Understand the profits that similar businesses make.
Where are their markets? Who are their primary customers? Compare why people will choose your service or product over your competitors.
Will you be offering something new and different? What are your plans for advertising, growth, and expansion?
How long do you think it will be before you are breaking even? Turning a profit?
Starting a business is much more involved than hanging out a shingle somewhere but the rewards are so satisfying that this is often the best possible goal a person can have.
These are just a few questions you will need to ask before starting a business of your own. Yes, it will involve work, even more work than you see mentioned here. Make sure you find a wonderful mentor to help you get through the process. Choose wisely as this person will help you identify many pitfalls associated with starting a new business.
Top off Your Order With a Display Stand
October 31st, 2007 by Jennifer Dickinson
It’s good to take a look at our selection of Display Stands if you haven’t already so you can showcase and market your products best. It’s not going to look as attractive if you keep your products plainly on a shelf. But if you put them into a nice display stand, whether a countertop or floor model, it will appear more inviting and your customers will definitely feel a little more comfortable with shopping with you. As a valid business expense look at it as an investment into making your business the best that it can be.
Fabulous Starter Packages!
October 31st, 2007 by Jennifer Dickinson
We have absolutely incredible Starter Packages to help you to stock your shelves and be ready to start your business or build your business the way that you want. The more you buy the more you save. Start out smaller and buy 10 dozen and save 5% on your order or go all the way up to 200 dozen and save 20%. We’ll start you with the best selling styles that sell at the $28 average starting price. So you’ll get a great start without a lot of effort.
About The Replica Wholesale Sunglasses That We Sell
October 31st, 2007 by Jennifer Dickinson
Some great information about the Replica Wholesale Sunglasses that we sell. First, we have over 1500+ in stock. Secondly, we’ve got some great packages deals and even if you don’t opt for a package deal, on the average you’ll only pay about $28 per dozen. Yep, that’s right, not bad, huh? Minimum order’s only $100, which is a another perk. And you’re going to get quality for your shelves - UV400 Protection and excellent quality made of polycarbonates - so you’re getting a superior made product for very little.
Come Shop With Us From All Over the World
October 26th, 2007 by Jennifer Dickinson
If you’re from other countries, that’s great! You’re welcome to come by to our site and to shop with us! Look at our International Delivery Instructions page to find out about all the countries that we ship to if they shop online with us. If you do happen to come to our website and your country is not on our site, no big deal. Just give us a call and we’ll take your order and bank information over the phone. Shipping and handling charges are also different for international orders. Please read the website for details.
Explore our Volume Discount Pricing
October 26th, 2007 by Jennifer Dickinson
In order to maximize your buying power with us, why not explore our Volume Discounts when making your purchases with us? Basically, the more that you buy when it comes to Designer Sunglasses, Replica Sunglasses and some Sunglasses Accessories, the more that you’ll save when shopping with us. Earn up to a 20% discount on your items. Minimum order is $100 and shipping is Free in the US! Who can go wrong with such a deal?
Facts You Never Knew About Yahoo, Google, Ask Jeeves, and AllTheWeb
October 24th, 2007 by Jennifer Dickinson
Nearly 85% of all knowledge obtained online starts with somebody doing research on one or more search engines. Whether a product or a service, search engines are the tool people are using to find what they want. You would benefit greatly to gain an understanding of how search engines can help grow your business.
Search engines are of two basic styles - portal and search box focused. In either search style, results depend on inclusion within the engine’s extensive database, some using human editing and others fully automated, some requiring paid inclusion and others free. Search results listings are called SERP’s or search engine result pages.
Studies have shown that search engines and links are the most effective way to reach Web users. Search engine marketing is tiered, meaning one may promote a Web site on the search engines at various levels of visibility. Each level offers a distinctly different service than the next. At the most basic level of marketing is search engine listing which is simply registration in any given search database. This doesn’t guarantee or solidify ranking in the top results, but does obtain consideration. The next level is called search engine optimization, or improving a Web site’s ability to gain top rankings in SERP’s.
To rank relevantly within search engine results, Web sites must be considered relevant for a particular search algorithm for that particular keyword or phrase. This is a dynamic and growing strategy based on various tactics aimed to use search algorithms to the marketer’s best advantage. Currently, Web sites rank highest when each page is optimized separately. Metatags are thus developed with appropriate content.
There are countless search engines driving traffic to Web sites. Most of these are small, targeted and growing, while others have a large, broad and loyal audiences. Just a few search engines control the majority of queries on the Internet. These leaders include: Yahoo, Google, Ask Jeeves and AllTheWeb.
Other search sites compile results from multiple search engines into all-encompassing SERP’s. Finally, a one-of-a-kind undertaking, the Open Directory Project or DMOZ is a non-commercial directory focused on human-editing and free inclusion.
Studies also indicate search engines and links are the most effective method to reach users. According to GVU users survey, 85 percent of all new visitors currently arrive from search engines. Other strong marketing venues include word of mouth and printed direct mail advertising.
Traffic Facts
The following shows the average reach. For instance, if you sampled a million Internet users, average reach states how many visit each of the follow (Metrics as of February 2005.)
| Yahoo Ask Jeeves AllTheWeb Dogpile DMOZ |
301,800 reach per million Internet users 170,650 reach per million Internet users 6,905 reach per million Internet users 1,070 reach per million Internet users 1,485 reach per million Internet users 1,880 reach per million Internet users |
Today Yahoo is the top ranked Web site on the Internet. Word of mouth grew into what is now a publicly traded company. A Yahoo listing is as important as one in the phone book.
Google.com opened in a garage in September, 1998 in Menlo Park, California. Google handled more than 100 million search queries a day by the end of 2000.
In February 2002, Google launched AdWords, a self-serve cost-per-click advertising model. In December 2002, Google launched Froogle, a free product search service. 2004 brought Local Search and Gmail, as well as a public offering under the ticker GOOG.
No longer a garage business, Google reaches an average of 148,800 million users each day. Being included in the next Googlebot Internet crawls is as important as drinking milk.
Ask Jeeves Inc. was founded in 1996 and is now a publicly traded company with headquarters in California. It syndicates search technology and advertising units to a affiliate partner network including Excite, Ask.com, Teoma, Ask Jeeves Kids, MyWebSearch, MySearch, MyWay, MaxOnline and iwon.
Ask Jeeves began as a human-edited listing but has since abandoned this for algorithmic search results. Smart Search allows users to search keywords such as celebrity names and receive an instant biography and photograph above results. Binocular icons next to certain results allows for quick Web page previews.
An Overture Services business, AlltheWeb’s index (provided by Yahoo) includes billions of Web pages, as well as tens of millions of PDF and MS Word files. AlltheWeb offers specialized search tools for the major browsers and advanced search features, supporting searches in 36 different languages, news, images, audio, video and multimedia files.
AlltheWeb is powered by FAST and considered by some as a likely candidate to exceed Google’s success. The search engine’s strongest asset is fresh information, re-indexing sites and removing broken links every 7-11 days. AllTheWeb is also known for its SafeSearch filtering option that removes offensive content from SERP’s.
The information provided here should give you a good insight into understanding how the major search engines got their start. Market your Web site to these top search engines and improve traffic to your online business.
Don’t give up! If at first you don’t succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don’t set unrealistic goals. Contrary to popular belief, having a successful, profit making, online business doesn’t happen overnight.
So, Good Luck, Make Money and Have Fun Doing It ~ Shirley Kelly
About the Author
Shirley Kelly is a full time internet marketer who has written over 200 articles in print and 5 published ebooks. Her passion is helping others avoid the mistakes she made when she launched her first Web site. Her motto is “Knowledge is power and power is having a good understanding about what you’re doing.” To download her latest ebook “The Newbies Guide To Internet Marketing” visit her online at: www.websitemarketing2.com
Facts You Never Knew About Yahoo, Google, Ask Jeeves, and AllTheWeb
October 24th, 2007 by Jennifer Dickinson
Nearly 85% of all knowledge obtained online starts with somebody doing research on one or more search engines. Whether a product or a service, search engines are the tool people are using to find what they want. You would benefit greatly to gain an understanding of how search engines can help grow your business.
Search engines are of two basic styles - portal and search box focused. In either search style, results depend on inclusion within the engine’s extensive database, some using human editing and others fully automated, some requiring paid inclusion and others free. Search results listings are called SERP’s or search engine result pages.
Studies have shown that search engines and links are the most effective way to reach Web users. Search engine marketing is tiered, meaning one may promote a Web site on the search engines at various levels of visibility. Each level offers a distinctly different service than the next. At the most basic level of marketing is search engine listing which is simply registration in any given search database. This doesn’t guarantee or solidify ranking in the top results, but does obtain consideration. The next level is called search engine optimization, or improving a Web site’s ability to gain top rankings in SERP’s.
To rank relevantly within search engine results, Web sites must be considered relevant for a particular search algorithm for that particular keyword or phrase. This is a dynamic and growing strategy based on various tactics aimed to use search algorithms to the marketer’s best advantage. Currently, Web sites rank highest when each page is optimized separately. Metatags are thus developed with appropriate content.
There are countless search engines driving traffic to Web sites. Most of these are small, targeted and growing, while others have a large, broad and loyal audiences. Just a few search engines control the majority of queries on the Internet. These leaders include: Yahoo, Google, Ask Jeeves and AllTheWeb.
Other search sites compile results from multiple search engines into all-encompassing SERP’s. Finally, a one-of-a-kind undertaking, the Open Directory Project or DMOZ is a non-commercial directory focused on human-editing and free inclusion.
Studies also indicate search engines and links are the most effective method to reach users. According to GVU users survey, 85 percent of all new visitors currently arrive from search engines. Other strong marketing venues include word of mouth and printed direct mail advertising.
Traffic Facts
The following shows the average reach. For instance, if you sampled a million Internet users, average reach states how many visit each of the follow (Metrics as of February 2005.)
| Yahoo Ask Jeeves AllTheWeb Dogpile DMOZ |
301,800 reach per million Internet users 170,650 reach per million Internet users 6,905 reach per million Internet users 1,070 reach per million Internet users 1,485 reach per million Internet users 1,880 reach per million Internet users |
Today Yahoo is the top ranked Web site on the Internet. Word of mouth grew into what is now a publicly traded company. A Yahoo listing is as important as one in the phone book.
Google.com opened in a garage in September, 1998 in Menlo Park, California. Google handled more than 100 million search queries a day by the end of 2000.
In February 2002, Google launched AdWords, a self-serve cost-per-click advertising model. In December 2002, Google launched Froogle, a free product search service. 2004 brought Local Search and Gmail, as well as a public offering under the ticker GOOG.
No longer a garage business, Google reaches an average of 148,800 million users each day. Being included in the next Googlebot Internet crawls is as important as drinking milk.
Ask Jeeves Inc. was founded in 1996 and is now a publicly traded company with headquarters in California. It syndicates search technology and advertising units to a affiliate partner network including Excite, Ask.com, Teoma, Ask Jeeves Kids, MyWebSearch, MySearch, MyWay, MaxOnline and iwon.
Ask Jeeves began as a human-edited listing but has since abandoned this for algorithmic search results. Smart Search allows users to search keywords such as celebrity names and receive an instant biography and photograph above results. Binocular icons next to certain results allows for quick Web page previews.
An Overture Services business, AlltheWeb’s index (provided by Yahoo) includes billions of Web pages, as well as tens of millions of PDF and MS Word files. AlltheWeb offers specialized search tools for the major browsers and advanced search features, supporting searches in 36 different languages, news, images, audio, video and multimedia files.
AlltheWeb is powered by FAST and considered by some as a likely candidate to exceed Google’s success. The search engine’s strongest asset is fresh information, re-indexing sites and removing broken links every 7-11 days. AllTheWeb is also known for its SafeSearch filtering option that removes offensive content from SERP’s.
The information provided here should give you a good insight into understanding how the major search engines got their start. Market your Web site to these top search engines and improve traffic to your online business.
Don’t give up! If at first you don’t succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don’t set unrealistic goals. Contrary to popular belief, having a successful, profit making, online business doesn’t happen overnight.
So, Good Luck, Make Money and Have Fun Doing It ~ Shirley Kelly
About the Author
Shirley Kelly is a full time internet marketer who has written over 200 articles in print and 5 published ebooks. Her passion is helping others avoid the mistakes she made when she launched her first Web site. Her motto is “Knowledge is power and power is having a good understanding about what you’re doing.” To download her latest ebook “The Newbies Guide To Internet Marketing” visit her online at: www.websitemarketing2.com
